Qualitative research is undergoing enormous disruption due to cutting-edge technologies that allow researchers to uncover deep insights without the limitations of traditional qualitative research.

Our team of trained moderators and qualitative research experts use sophisticated platforms to collect data, and use a blend of human-based and AI-based technologies to summarize and uncover insights.

To get an accurate understanding of consumer behavior, it is often essential to go beyond claimed data from surveys and interviews.

We use sophisticated approaches to measure actual behavior, such as (1) using smart weights or motion sensors to measure product usage and (2) tracking clickstream behavior (ie. where people click on a website) to assess consumer interest in various topics / products.

AI is changing virtually every aspect of the consumer research process. However, it is tricky to identify which AI-based capabilities are (1) valid, (2) provide incremental value to businesses and
(3) keep data secure and confidential.

Jumpspark uses best-in-class AI-based learning capabilities to help companies understand their consumers and make better business decisions.